Yōyō, also known as yōyō tsuri (ヨーヨーつり), is a beloved festival game and prize enjoyed by
children and adults alike during Japanese summer festivals. The “yōyō” itself is a small wate
balloon partially filled with water and air, attached to a rubber string. Its round shape and bouncy
nature make it resemble a traditional yo-yo, and it comes in bright colors with swirled patterns,
often decorated with glitter or fun designs.
At the yōyō tsuri stall, participants use a hook made of paper or string to try and catch a balloon
floating in a small pool of water. The challenge lies in the delicacy of the paper hook—it softens
and tears easily when wet, so speed and precision are key. Successfully catching a yōyō is both
exciting and rewarding, and many children take theirs home, proudly swinging them around like
toys.
Beyond the game itself, yōyō adds a splash of color and nostalgia to the atmosphere of any
festival. The gentle bobbing of balloons in water, the laughter of kids, and the glow of lanterns
above create a scene full of warmth and summer joy. It’s a simple tradition, but one that leaves
lasting memories.